Business Coach Steve Harris’ Post about Bobrisky

#Trending: Read Business Coach Steve Harris' Post about Bobrisky

Bobrisky (left) and Steve Harris

This post by Life and Business Coach Steve Harris has shared a post which is trending on Instagram.

The “From Friend to Fiance” author shared a throwback photo of Snapchat sensation Bobrisky, side by side his recent photo and called on his followers to “Be like Bob”.

He wrote:

BE LIKE BOB!
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You’ve gotta hand it to him, I admire Bobrisky business acumen .
.
Yeah, I do. .
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Why? Cause he’s not afraid to be his AUTHENTIC SELF & OWN HIS SH**. .
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Look at those pictures. That’s Bob before and after
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Bob has a story of being insecure, ugly, sad and broke (which creates an EMOTIONAL CONNECTION you can relate to)
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Today, he’s in the skincare business.
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What does he sell?
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If you said cream, then you’re wrong.❌
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He sells TRANSFORMATION & LIFESTYLE
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Bob recognizes that people buy the OUTCOME (the desired lifestyle of being noticed), not the VEHICLE (cream)
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Bob knows his customers want attention that comes through glowing skin
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So he CREATES that ATTENTION because he knows if he doesn’t have it, he can’t sell it. .
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Bob gets noticed, so he can help you get noticed
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Are you the epitome of what you sell?
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Bob knows that a brand is a SUMMARY OF CONVERSATIONS people are having about you. .
No conversation = No brand.
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He’s chosen a brand that people LOVE TO HATE and DOESN’T APOLOGIZE FOR IT
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So when you talk about Bob, his bae or butt lift, it STIMULATES CONVERSATION and lifts (no pun intended) his brand. .
You’re there being “HUMBLE”, afraid to ruffle feathers because you can’t own your shit and you care what people will think about you
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Who humility epp?
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You’re not broke enough, that’s why!
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Bob understands the POWER OF ATTENTION & how to keep it
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Bob understands that business is about creating an emotional connection
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No one buys a bag because it’s pretty, they buy it because it’ll make THEM LOOK PRETTIER, GET SOME FOLKS JEALOUS & GET THEM NOTICED.
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Be like Bob.
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Let your haters hate, customers pay and you keep cashing those cheques
.
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This post is a business case study, not a theology lesson. I’m keeping it 💯 so, before you throw me to the dogs, read my comment below .
#BusinessCoaching #sales # #marketing#Coaching #execution#iamsteveharris#profit #steveharris#motivation #business#growth#money

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